Oh how I love MailChimp! If you are using any other email marketing client, I recommend that you switch over immediately. MailChimp is so intuitive—they actually walk you through the process step-by-step—that my first time using it, I had an email campaign set up within just a couple days. It was a snap to design my own email template, use Google analytics with MailChimp, and share my content through social media.
And I just can’t get enough of their resources page. Among the many email marketing guides available on their site for free(!), I particularly loved “How To: Create an Email Marketing Plan.” It’s a fictional case-study of an email marketing plan. And it contains information everyone sending out an email campaign should know! Like how to:
- Define your readers
- Determine your purpose
- Outline your goals
- Determine your frequency
- Create a timeline
So check it out if you are new to email marketing or need a refresher!
P.S.—I think MailChimp is really smart to promote itself with e-books. Who knew they could be such great marketing tools?