Tying the Knot in Style: Wedding Branding

The word “branding” usually applies to how a business communicates its identity in the marketplace—from the logo to the website, everything looks cohesive and tells a clearly defined brand story.

But branding is everywhere really. The essence of a brand can be conjured up in our minds by something as simple as a name, a logo, a slogan (for example: Nike, the Nike swoosh, “Just do it,”). Event planners use branding to create a unified style and theme for their events. And everyone of us can make a personal brand for ourselves.

So why not apply the concept of branding to a wedding?

I’ve been thinking about this lately, because as some of my readers know, I’m recently engaged (!). So naturally I have been spending most of my free time lately browsing through wedding magazines and pouring over the gorgeous weddings at Style Me Pretty. It’s so fun! And I love gathering inspiration for invitations, venues, flowers—everything that makes up the look and feel of a wedding. As I was recently creating a wedding website (currently under construction) for myself—selecting colors, creating content, considering design and layout—I was struck with this thought: just as a business “brands” itself, a wedding represents the “brand” of a couple. It tells their story! All the elements of the wedding—from the design of the invitations, to the wedding cake—communicate the personality of the couple and their event.

So, wedding/branding enthusiasts let’s get to the good stuff. Here are some of the spoils of my latest obsession– wedding branding:

rustic ombre

Rustic Ombre Wedding from Mint 102

peach-wedding-bouquets

This elegant Charleston wedding. Check out this graceful, vintage-y calligraphy.

rifle

Hand-painted invitations from Rifle Paper Co.

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Whimsical garden wedding at a Minnesota flower farm.

garland-227-comp-mwd109800_vert

Garland wedding invites strung together with string.

custom mason jars

Custom mason jars as wedding favors.

So would you apply the concept of “branding” to your wedding? Or any other personal event? What sort of brand do you envision? Let me know in the comments!

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